how to do keyword research

How to do keyword research for SEO in 2020

How to do keyword research for seo in 2020

1. What is keyword research?

2. Why is it important?

3. Keyword research is actually the foundation of any SEO campaign.

4 Keyword types

5 keyword tools

6 Find the key words

7 summary

First, you must choose a topic, for which topic you want to write a blog. Second, in the selected topic, you should do relevant research on the topic and search volume and social sharing etc.

You can do this with some tools like Buzzsumo !!! With this tool, you will find out how much ingenuity is shared on the web.

if your article has a fair value, then we are posting a very well-shared post on that topic. Also, get the top 10 posts from that topic from Google.

Now is the time to use it, a tool like Href or Semrush. Paste a URL for this post and find out if this art keyword is targeted. Note that all keywords.

the difficulty of the keyword

Now you have bold words and look at the competition for each keyword with the same tools. They call it the difficulty of the keyword. If you find any keyword with the low difficulty you can use that on your post blog.

If your keywords are too difficult, don’t worry. Attach that keyword to google trends, or Uber has suggested it as a free tool to get a long tail keyword, slightly targeted at one of your competitors.

That’s all. You can write your blog in that keyword. Creating backlinks and other research is also important and measuring that keyword. But this is a basic strategy for finding the best keyword for your post.

What is Keyword Research?

 Keyword research is a practice to see what words and phrases people type in search engines like Google or Bing and use those to explain your SEO goals and help you pull out your main program.

Basically, it is about finding out what people are asking to make sure your website is the answer they are getting.

Why is it important?

When people are ready to buy, 64% of them immediately turn to a search engine to point them in the right direction. Showing the top of the first SERP (search results page) is very important for a small local based business, with 88% of those searching for their location on their smartphones visiting local stores that week.

By knowing what people want online, which is possible if you know how to do keyword research, you already have a few steps ahead of your competition.

Keyword research is actually the foundation of any SEO campaign.

Search engine algorithms use keywords (and other objects) on your website to determine if your website is relevant to any given search or not.

If you want to be found, you need to know what keywords you can use to compare your site with people who can type if they are looking for a solution that you can provide.

define your SEO goals

From there, you can define your SEO goals and set a plan for:

keywords do you want to direct?

What are the bold words, phrases, and headings that can help you create content that engages your audience?

you can avoid it when you don’t have enough resources to compete with your main competitors.

bold words change that you have to put in extra effort.

Keyword Types

Keywords can be categorized according to their length, the purpose of the searcher behind them, and whether they are included.

With short keywords

These are one or two words that go into general categories, such as “vegan shampoo” or “peanut butter”. They tend to be very competitive and very difficult to to do keyword research for SEO in 2020

Long Keywords

 These sentences or sentences must be at least four words long and hyper-specific. They are probably not often thought of as short phrases. They range from simple things like, “where you can buy a glamp-free shampoo”, “excellent keyword research tools”. In most cases, it is much easier to measure long keywords.

With Intent-Informational Keywords

Generally, people rely on complete expressions for the purpose of researching and gathering data. Think about “what are the shampoos of ingredients ”or“ bicycle repair guide ”.

This is usually a long tail in nature and may include changes such as “guide”, “review”, “how to do it”, etc.

Transparency Keywords

This is what people look for when they decide to buy something. Usually, it will include vendor names or local phrases, such as “company”, “services”, “Gatlinburg, TN”. And some can be replaced with the word “buy” or “price”.

Usually, key words are short- or medium-term.

Navigational  Keywords

This is easy to ignore but very important. Roaming or branded keywords include your company or product name.

If people want your company name directly, your better website will be the first result! Also, be aware that competing competitors can ruin your reputation by trying to drive traffic to their site through paid ads.

Get Keywords

 The keyword acquisition process can be a small announcement for a new person in the web-based world. This is where the mind learning part of SEO really works.

There are many tools and strategies that help us find what a customer or student might want based on a keyword. Let’s find out what they are.

Start with Core Keywords – Your first step is to think of a few seed keywords. This is easy enough to do on your own.

Suppose your product is a gluten-free shampoo. Your seeds may be “gluten-free shampoo”, “free shampoo review”, or “gluten-free shampoo”.

Once you have your seed, you will be able to search for words and related sentences. Let’s talk about some keywords.

Brain filter

Many other research guides will consider this step. However, it is always useful to take a moment and use your own noggin first.

there are any words you need that your audience would be interested in?

Next time you contact a client, can you briefly ask them what they mean to you?

If you were looking for your own type of service or blog, what would you search for if you were a professional?

It’s okay if you can get a few ideas (or don’t know at all). You will probably find that some of these ideas are not worth trying after doing a lot of research.

An important part is that you get into the mind of your audience to see things from their point of view. Practice a little empathy here! And keep that perspective in mind throughout the process.


 That’s a lot of information, isn’t it? Don’t press if you can’t take it all at once. It’s okay to re-take your site ahead of time and make tweaks as needed. It doesn’t need perfection from to do keyword research for seo in 2020

To review, let us review some key points.

how to do keyword research for seo in 2020.To review, let us review some key points.

• Bright words are separated according to length (short, medium, and long tail) or detective purpose. The shorter and more expensive the word, the harder it will be to list it. On the other hand, there is little competition for long tail names.

• Choose your seed key name first. It is easy to describe your company or product in a few words.

Browse for forums, platforms, and make the most of your free and paid keyword tools to generate great keyword ideas.

Analyze and discard keywords that you should not follow by looking at 3 metrics: search volume, keyword difficulty, cost per click.

Organize your list of keywords, organize your site, plan your content strategy based on what you have researched, and how successful you are.

Focus on creating great content that people want to read, not just something you think the search algorithm might like.

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